Echarikkai Idhu Manidhargal Nadamaadum Idam is a debut feature film for director Sarjun who rose to fame with two critically acclaimed short films, Lakshmi and Maa. The movie features Varalaxmi Sarathkumar and Sathyaraj in the lead roles. According to a source, the theatrical rights of this film has been grabbed by National award-winning writer and producer G.Dhananjayan's Creative Entertainers and Distributors, who has earlier released Gautham Karthik's Ivan Thanthiran. This intense thriller also features Kishore, Yogi Babu, and Vivek Rajagopal in pivotal roles. The makers have announced that the film will release soon after the TFPC strike against QUBE and UFO, comes to an end.