The ongoing strike by the TFPC has benefited films like Naachiyaar, Kalakalappu 2 and Padmaavat, which are reigning the theatres despite releasing weeks ago. Kishore, head of marketing in Sathyam Cinemas, points out that both shows of Kalakalappu 2 ran to packed shows over the weekend. He said, "The strike has forced them to be welcoming of films of other languages, including Kirrak Party, Rangasthalam and Baaghi 2." We learn from a source that Naachiyaar has managed to earn an additional ₹ 2 Cr in the Tamil Nadu, after its opening weekend collections of ₹ 5 Cr. Meanwhile, Padmaavat 3D is reported to have grossed around ₹ 18 Cr in Tamil Nadu.