Some star heroes in Tollywood are not actively participating in movie promotions. Excepting a few interviews, none of the Pongal stars promoted well. But Suriya showed more interest and even went on a theatre tour. He promoted the film Gang (A Telugu version of TSK) limitedly before release but increased promotions after the release. It is rumoured that Suriya's godfather in Tollywood, Allu Aravind advised him to take up the strategy. Now that all three straight Telugu films including Agnyaathavaasi, Jai Simha and Rangula Ratnam didn't have that potential to pull huge crowds, Aravind advised Suriya to jump into the scene and promote aggressively. This promotion spree might help the Tamil star.