S Durga team's new release strategy is a hit; film hits screen in Coimbatore today

After a long wait, Sanal Kumar Sasidharan's internationally acclaimed movie S Durga has finally opened to great reviews at the Kerala box office. The makers of the movie tried a rather unheard release strategy with the help of film lovers and it seems to have struck the right note. S Durga has been released over 40 theatres in Kerala through public participation with a 10% of the profit from the show slated for the people who take initiative to help the makers organize the show in the specific region. Meanwhile, S Durga is releasing in Coimbatore today organized by Avant Garde Film commune, a non-profit organization run by movie buffs.

S Durga Sanal Kumar Sasidharan