It is known that young hero Vijay Deverakonda has turned producer with the film Meeku Matrame Cheptha. Helmed by debutant Shameer Sultan, the film marks the debut of director Tharun Bhascker as the lead actor. MMC has finally hit the big screens this morning and Vijay who is super excited is going all out and promoting the film in style. The latest news is that Vijay has visited Prasads Multiplex and gave tickets to the audience. He also gifted free popcorn and drink coupons to the cinemagoers.