Prithviraj is an elated man and is in an upbeat mode especially after his solo production venture 9 is having a successful run at the theaters. 9 is a blend of science fiction, horror and thrill and has delivered a never-seen-before-visual treat to the Malayalee audience. He is also looking forward to his debut directorial Lucifer's release in March. The actor who has been active in the industry for about two decades believes that only those films with a good content and novel theme will be accepted by the audience. He clearly believes in the adage 'Content is king' and has imbibed it in when choosing his films.