Young sensation Vijay Deverakonda became the heartthrob of many Telugu audiences with back to back hits in a short period of time. He made his debut with the film Pelli Choopulu under the direction of Tarun Bhascker. Last year, he announced his production venture 'King of the Hill'. He also announced that his first production will feature his debut film director Tarun as the lead actor. The latest news is that popular television host Anasuya Bharadwaj who played some stunning roles in the films like Kshanam, Rangasthalam etc has been zeroed as the film's lead lady. Touted to be a breezy romantic entertainer, the film will kick-start from February. More details are awaited.