Several Indian media houses are on fire as the fake TRP manipulation controversy hit it hard. Now, Parle Products and Bajaj have confirmed that they won't advertise on any news channels that are broadcasting ‘toxic and aggressive content’. Senior category head of Parle, Krishnarao Buddha said that the “company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam". The decision was lauded by Bollywood celebs like Konkona Sen Sharma and Swara Bhasker. “Well done!! #parle And Bajaj too," wrote Konkona. Check out their tweets here.