OTTs Waiting For Radhe Shyam - Will It Opt A Hybrid Release?

Bollywood Superstar Salman Khan is the first hero to opt for a hybrid release strategy for his upcoming film Radhe. Slated for the May 13th release as an Eid special, Radhe will have a simultaneous release on OTT and DTH in India and a theatrical release Overseas. If this strategy turns out to be a hit, many other films might also opt for a similar release, and Prabhas' Radhe Shyam might be one among them. Given the craze of Prabhas across the nation, bagging the rights of his film is a boon to any OTT platform to boost its user base. Although makers of Radhe Shyam are still tight-lipped about their release plan, OTTs are waiting for the makers to close the deals.