Odiyan wait is almost ending. The Mohanlal-Manju Warrier starring biggie is releasing on December 14 and fans have gone into a frenzy. The movie is smashing records after records even before its release. The milestones created can be attributed to the stunning visual effects, the aggressive marketing, the music and last but not least the magic of Mohanlal, fondly called Lalettan's magic. A movie like Odiyan required detailed research and out of the box promotion techniques to achieve this feat. And as we know, Malayalees cannot be duped easily and will not be carried away by gimmicks, the makers have taken calculated efforts to bring out the best.