Jai Lava Kusa which had NTR playing a triple role for the first time in his career turned out to be one of the highest grossers of South India in 2017. The film received average reviews from the critics, the movie went on to collect over Rs. 125 crores to become the second biggest hit in NTR's career. Now, the movie has crossed the milestone by crossing the 100 days mark at the box office. NTR's performance in the film as Jai impressed the audience very much and stands as one of his best roles. Raashi Khanna and Nivetha Thomas played the female leads in this film and Devi Sri Prasad composed the music. KS Ravindra made a strong comeback as a director with this film which was bankrolled by Kalyanram under NTR Arts banner.