Director Susienthiran's Eeswaran starring Simbu and Nidhhi Agerwal will release on Jan 14 and its audio launch was done in a grand manner two days back. When Nidhhi was addressing the crowd, Susienthiran could be seen interrupting her and asking her to say - Simbu Mama, I Love You. A visibly uncomfortable Nidhhi could be seen handling the situation with a smile. However, netizens were quick to point out how tasteless his remarks were and doing it in the name of fun was highly inappropriate, especially amidst a huge crowd. The director has now issued a clarification that it was a dialogue from the film in which the heroine addresses the hero as mama.