Meeku Mathrame Cheptha, a new-age rom-com flick is directed by debutant Shameer Sultan. The film launches director Tharun Bhascker as the lead actor and marks the first production venture of Vijay Deverakonda under King Of Hills banner. Also starring Abhinav Gomatam, Anasuya Bharadwaj, etc. in key roles, the film deals with the irksome situations the protagonist faces after a scandalous video of him gets leaked. Opened on a decent note, the film failed to impress the audience and ended up as a big disappointment. By the end of the first week, MMC collected Rs. 2.72 Cr (WW Gross) and Rs. 1.56 Cr (WW Share). It's Teluguland collections are Rs. 1.23 Cr.