Actor-music director G. V. Prakash Kumar has been known for his socially responsible acts. He had already done numerous society-related works in the past. Like bad habits, good deeds are also infectious. His latest movie Kuppathu Raja making team did an exemplary work taking a leaf out of his book. The team decided to clean up the Besant Nagar shore. They decided to come up with the best they could do for the Boat Race which resulted in lots of waste materials are deposited in the sea. So, they decided to clean it up at the shore. A major share of help came from I Dreams Theatre Owner Moorthy. Honourable Jayakumar, Minister of Fisheries took part in the occasion and promised to take such activities to the next level.