‘Kabali’ marketing strategy impresses ‘Baahubali’ makers

‘Baahubali’ producer Shobu Yarlagadda is thoroughly impressed by the marketing strategies of ‘Kabali’ and are likely to follow the same. Way before the film’s (Kabali) release, producer Kalaipuli Thanu sold the theatrical distribution rights of the film across regions to a decent amount. Now ‘Baahubali’ producers have initiated the theatrical and other rights sales of the film. We hear that Chennai based, K Productions has bagged the Tamil and overseas distribution rights of ‘Baahubali – The Conclusion’ for Rs 100 crore while Andhra, Karnataka, Kerala and Telangana rights are yet to be finalized. Bollywood producer Karan Johar had announced that he would distribute the film across North India and the deal is rumoured to be around Rs 120 crore. All in all, ‘Baahubali’ producers are likely to pocket Rs 300 to 350 crore pre-release. 'Baahubali 2' is slated for release on April 28th, 2017.