Commenting on the criticism made by writer Indu Menon on his latest movie 'Ozhivudivasathe Kali', director Sanal Kumar Sasidharan said that this kind of criticisms doesn't deserve a reply. He added that there are two kinds of promotion tactics, one is to make a controversy out of nothing to gain audience attention. While the other is to make a good film and ask everyone to watch it. "I made a good film and I am asking everyone to watch it," he said. Sanal added that he doesn't know why the writer criticized in such a harsh way. Earlier Indu Menon had commented that ODK is a tragic movie without a story or politics of cinema in it.