Do you know why Athiran is being dubbed in Telugu?

Athiran, the psychological thriller starring Fahadh Faasil and Sai Pallavi was helmed by debutant Vivek. The film had Fahadh playing a doctor and Sai Pallavi, a mentally unstable patient. The film scored decently in box office but much lesser than the lead stars' previous films. Sai Pallavi had hits like Premam and Kali and makers were hopeful of delivering a hit especially when she paired opposite Mollywood hit hero Fahadh. Now, it is confirmed that Athiran is being dubbed into Telugu. The main reason is Sai Pallavi, who has become the Telugu state's sweetheart after her hit film Fidaa. No doubt, the makers are planning to cash in on the lady's popularity.