Multiple movies hit the screens during Sankranthi and release dates are planned carefully so that every movie gets a proper release. The same is the case this time as release dates were announced way earlier. But, the team of Alludu Adhurs movie suddenly preponed the release by a day meaning a direct clash with Ram Pothineni’s RED. This decision is turning out to be costly for Bellamkonda Srinivas as Alludu Adhurs is lagging behind by a huge margin in advance ticket bookings. Ram being a more popular actor and RED’s promotional tactics working big time, Alludu Adhurs is not getting any attention. If the film released on the 15th as planned earlier, it would have enjoyed a better start at the box office.