Kumbalangi Nights, the 2019 Mollywood drama was a blockbuster and won appreciation from all around the country. The film dealt with the broken lives of four brothers of Kumbalangi. Saji, the eldest of Kumbalangi brothers was played by Soubin Shahir. The film had a scene in which Saji seeks help for his mental health issue. As the topics of depression and mental health have gained prominence in the wake of Sushant Singh Rajput's death who killed himself due to depression, #BeLikeSaji began trending among Malayalee social media users. The writer of the film Syam Pushkarn says that he is delighted that the character he created had gained more popularity now.