Jis Joy directorial 'Sunday Holiday' starring Asif Ali and Aparna Balamurali is continuing its successful run at the Kerala box office despite the arrival of Onam releases. Within a few days of the release, the movie has earned a hit tag at the box office. According to the reports from the trade sources, 'Sunday Holiday' has already become the biggest solo hit in lead actor Asif Ali's career. The movie has made a total gross collection of Rs 15.54 crores when it completed 50 days at the theatres. The movie is expected to cross the prestigious 20-Crore mark in the following days. The all India box office collection of 'Sunday Holiday' is yet to be out.