500 autos in Chennai to screen 'Iraivi' trailer and songs

'Iraivi' director Karthik Subbaraj has initiated a unique promotional strategy which will screen the film's trailer and songs in 500 autos in Chennai. "Flagged off Auto promotions for #Iraivi, 500 autos in Chennai will play our trailer and songs while u travel...," posted the director on his official Twitter page. The film that revolves around few types of women is scheduled to hit the screens on June 3.
Karthik Subbaraj Iraivi