Laila Majnu is a romantic movie presented by Imtiaz Ali, who is known for his films such as Jab We Met, Jab Harry Met Sejal etc. The film stars Avinash Tiwari and Tripti Dimri. The movie has been helmed by Sajid Ali, who is the brother of Imtiaz Ali and co-produced by Ekta Kapoor, Shobha Kapoor, and Preety Ali. The movie has been bankrolled by Balaji Motion Pictures Limited and PI Pictures.
According to the makers of the film, it is a modern take on the epic Laila Majnu tale. Imtiaz Ali revealed that the movie is about the feeling of real crazy love. He said that this film is an attempt to feel it too and bring that feeling to everyone who has hearts. Imtiaz Ali and Sajid Ali have worked on the screenplay of the film, which has been edited by Tushar Jadhav.