The film’s triangular love story is woven around Aarya (Arjun), Geeta (Anu Mehta) and Ajay (Siva Balaji). Arya and Ajay fight for the love of Geeta. The rest of the film is about who Geeta ultimately chooses to be with. This film marks directorial debut of Sukumar. The success of the film prompted Sukumar to direct Aarya 2 which had Allu Arjun in the titular role again.