Why And How Superstar Mahesh Captured The Television Audience?

Why And How Superstar Mahesh Captured The Television Audience?

18 Jun 20 @ 6:23 PM

Superstar Mahesh is the biggest star hero of Tollywood sans Mega Star Chiranjeevi. The fact is proved by the stats: he has the highest number of blockbusters in the 21st century - a record he shares with Chiru and Allu Arjun - 5 (including 3 industry hits - a record he shares with Chiru).

Though he doesn’t have the high box office success ratio like Allu Arjun, Mahesh has two aces up his sleeve compared to his contemporaries. He is the undisputed king of overseas markets (highest number of $1 M, and $2 M films) and has a complete grip over the television audience. How is this possible, especially the television audience?

Mahesh - the most handsome hero of Tollywood has following among girls and women, and his films always appeal to family audience unlike other heroes films. Add to this, he’s good at comedy and being an action hero of highest class, he is among youth favourites.

With all sections of audience enjoy his works, it is no wonder he is the king of television runs too as most of the films telecast on television are watched by the family audience. Even his otherwise box office flops get higher TRPs in an age where OTT streaming services are increasingly growing popular. Recently his latest film, Sarileru Neekevvaru recorded the highest TRP rating for a Telugu film beating Baahubali.

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