For any business, building trust among consumers is a crucial part and the only factor that decides the success or failure of it. Celebrity endorsements play a major role in creating this trust as their fans try to replicate things that their favourite actors do. This is why even the big companies willingly shell out crores of rupees to get big stars on board to promote their brands. Not one or two, almost all the actors and actresses endorse several brands, and some of them even promote multiple brands.
Tollywood hero Ram Pothineni is one of the actors who never signed any brand promotions to date, and now he too jumped into the "brandwagon." Interestingly, Ram's first-ever ad shoot (Garnier Men’s Shampoo brand) was of a pan-India level, and he shared the screen space with Bollywood hero John Abraham.
Ram has seen a rise in his popularity in South India as well as North after the blockbuster success of his last outing iSmart Shankar under Puri Jagannadh's direction. And now, he filming a pan-India ad shoot looks like even Ram is aiming for a pan-India image, and might soon announce a pan-India project. This is just a wild guess, and we need to wait some more time to confirm things.