Generally, any films that hit the big screens with good reviews and positive word of mouth enjoy 3-4 weeks of steady run in theatres, while some big stars film enjoy 6-8 weeks of the run. Hence the digital streaming of the films was set to 8 weeks period. But the pandemic has revised this to a 3-4 week period at the best. However, streaming giant Amazon Prime has gone a step ahead and cut short it to 2 weeks by paying a premium amount to the makers. Vijay Joseph and Vijay Sethupathi starrer Master is the best example for it.
Despite Master enjoying a good run in theatres, Prime streamed it within 2 weeks of the run. Although big films revive most of the money in the first two weeks of the run, the third and fourth weeks are the period where theatre owners get most of the profits. But the early release of Master on Prime has made theatre owners end up in pitfall, while Prime made the hay.
Now, to woo the Telugu audience, Prime tried to deploy the same strategy on Power Star Pawan Kalyan's Vakeel Saab. But makers have refused this deal, to ensure that the film has a longer theatrical window. According to the agreement, Prime can stream the film only after 50 days of its theatrical release.
Pawan is a bankable actor in Telugu cinema and has an enormous fan base. Moreover, Vakeel Saab is the comeback film of Pawan after three years, and this is an excellent opportunity for Prime to make inroads to the Telugu audience. But it is not happening. This is a good move from the perspective of theatre owners. But there's a catch.
Vakeel Saab is the Telugu remake of the Bollywood courtroom drama Pink. The film already got a remade in Tamil as Nerkonda Paarvai with Thala Ajith playing the lead. The Telugu remake is going to have some major changes like - Shruti Hassan playing Pawan's love interest, a few action scenes, and songs. But the basic plot remains unchanged and might have been viewed multiple times as the Hindi, Tamil versions are already streaming. Only super positive reviews and good word of mouth can help the film make moolah at the box-office. Else, it would be a missed opportunity by the makers who rejected Prime's deal.