Disney Hotstar has recently announced seven Hindi movies which will directly premier on their platform. The list includes - Laxmmi Bomb, Bhuj, Sadak 2, Dil Bechara, Lootcase, Khuda Hafiz, and Big Bull. The streaming site arrenged a LIVE session where Akshay Kumar, Ajay Devgn, Alia Bhatt, and Abhishek Bachchan promote their films. Interestingly, Vidyut Jamwal's Khuda Hafiz and relatively small film Lootcase gets no promotion!
In Bollywood, small films often get treated like a step son but it seems, now streaming sites are following the same steps! Vidyut Jamwal's discontent over the matter is thus justified. The Commando actor took to his Twitter handle to point out the injustice. The actor wrote, "A BIG announcement for sure!! 7 films scheduled for release but only 5 are deemed worthy of representation. 2 films, receive no invitation or intimation. It’s a long road ahead. THE CYCLE CONTINUES"
We love digital platforms for appreciating content and talent over the stardom. The web-series and web-movies on sites like Netflix and Amazon Prime enjoy cult followings for being content based rather than star-centric. Bollywood has forced us to accept a system where the star-value matters more than the cinematic worth. Digital platforms brought refreshing changes to it. Therefore, a digital platform following industry’s tried and tested formula is a turnoff already. Last thing we want the OTT platforms to be an extension of Bollywood. Leave OTT platforms for what it is. No Bollywood culture for digital platforms please.