New OTT Releases Failing To Click - Is It A Threat To OTT Sites?

New OTT Releases Failing To Click - Is It A Threat To OTT Sites?

19 Jun 20 @ 5:00 PM | By Bindusri Meduri

As theatres and multiplexes shut down, the release of all upcoming films went into uncertainty, and films that are already running in the theatres got pulled out. As the delay might incurr additional costs on the production houses, producers are finding ways to bring back their revenues. The only possible option they have is to sell the film to OTT services and opt for a digital premiere. Though the money it fetches is less compared to that of the regular theatrical release, gaining something is probably better than having nothing.

We all are well aware of the fact that these streaming sites have turned a hub for inferior quality content (i.e., all the films that went unnoticed). But, with some big-ticket films and names opting for a direct digital release made everyone think that it is going to the dawn of a new era in entertainment. But shockingly none of the films neither the big-ticket nor the small films helped the OTT sites gain a fortune. As these streaming sites are offering fancy deals to lure the producers, choosing films that don't fetch them any gain might backfire the craze they hold. Also, if this continues, chances of OTT sites becomes a dumping ground for inferior content might rise.

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