The global pandemic COVID-19 has taken a massive toll on the entertainment industry. The festive mode at theatres every Friday is not seen for almost four months by now, as it is a must to avoid large gatherings to curb the virus. The film-viewing behavior of the audience is also going to change over time, and the record surge of the OTT craze is a perfect example of it.
Not that the OTT services will replace the regular cinema, but the plethora of entertainment options they provide at the fingertips is making the movie buffs turn more towards it. Though watching the film on big screens has its own merits, when it comes to safety concerns, OTT stands top. Also, owing to the uncertainty of theatres re-open any time soon, producers are also opting for a direct digital release to regain their investments.
Recently, news broke out that Tollywood Macho Star Gopichand's much-delayed film Aaradugula Bullet is eyeing at a direct OTT release. The film is estimated to be made on a budget of nearly Rs. 14.87 Cr. Now, as per the reports, the film was only offered an amount of Rs. 6.86 Cr. to sell its digital rights i.e., makers sold the rights for a loss of 8.01 Cr. For the makers to recover the production costs, the film should receive a good positive response upon its digital premiere, and its response on OTT is also crucial to fetch a decent sum for the Hindi dubbing rights and satellite rights of the film.
But as the actor is going through a testing phase, it seems quite uncertain for the producers to expect a profit from selling out the film's rights. Also, if we analyze the new releases on OTT, it is clear that none of the films performed well despite the fact that OTT sites shelled out huge to acquire those film's rights. Will Gopichand make it big on OTT or not is to be wait and watched.