Dil Bechara - OTT Release Profit-Loss Analysis

Dil Bechara - OTT Release Profit-Loss Analysis

14 Sep 20 @ 7:06 PM | By Gitacharya

Indian cinema has become poorer with the deaths of Irfan Khan and Sushant Singh in the matter of a few months. While one was an accomplished actor who rose from rags to riches of international fame, the other one is still a starry-eyed youngster who is delivering solid films every year. Sushant has a lot of future and from what’s unearthed about his off-screen talents post his tragically mysterious death, it’s tough not to get our eyes wet.

His last film before he left us was Chhichhore which was a blockbuster. And his posthumously released Dil Bechara hit the OTT directly due to the on-going Covid-19 pandemic. The romantic drama was based on the highly acclaimed and much-loved classic The Fault in Our Stars by John Green. Though a theatrical release would have been a great and fitting tribute to the actor, as was expected by his fans who have been fighting for justice for him, the OTT release turned out a wise decision as everyone who loved him could watch the film for free thanks to Disney+ Hotstar’s decision.

Despite this the film turned out to be a blockbuster both for the makers and the OTT platform unlike many Hindi direct OTT releases during this time. Dil Bechara is a first genuine OTT blockbuster for a Bollywood movie.

Here is our analysis of profits and losses. 

The film was made on a budget of Rs. 27.67 Cr. Disney plus Hotstar captured the streaming rights for Rs. 52.08 Cr. The original producers have spent an amount of 2.5 Cr. for the promotions. All this made the film fetch a solid profit of approximately Rs. 22 Cr. Apart from this, the satellite rights are sold for a whopping Rs. 32 Cr. Audio rights brought another 6.5 Cr. Removing incidental expenses, Dil Bechara brought the makers an eye-watering profit of about Rs. 57.87 Cr.

Now, coming to the streaming platform, the film was free for all subscribers without ads and with ads for non-subscribers. With some of the highest impressions (views) we have seen lately for an Indian film, Disney+ Hotstar scored an amount of 81.88 Cr. till now. It’s confirmed that the streaming platform had spent about Rs. 4 Cr. for promotions. Overall Disney plus Hotstar gained a profit of Rs. 27.8 Cr.

Verdict: Huge Blockbuster

As they say, a tiger is worth 1000 while alive and worth 1000 in death. Proved Sushant Singh Rajput.

Sanjana Sanghi Sushant Singh Rajput
Latest Articles