9 Brands That Associated With Rajni Kanth Kabali To Promote Themselves

9 Brands That Associated With Rajni Kanth Kabali To Promote Themselves

5 Mar 18 @ 8:32 PM | By Vamshi Tunga

All eyes are on just one man and one film. Rajinikanth and his latest flick Kabali which is hitting the screens massively across the globe. Probably like never before an Indian film is releasing in about 4000 screens and mammoth expectations are from it. Though Rajinikanth is completely out of the limelight for promotions, his stardom is enough to fill in the gaps. The producers of the film have not compromised in terms of promotions which have reached the skies. From Airlines to chocolates, many brands have come forward to promote themselves with the help of Kabali. Here are 9 such brands that have associated with Kabali to get that extra revenue.

  1. AirAsia Airlines

    This airline is the first to get associated with Kabali movie. Later AirAsia unveiled flights painted with Rajinikanth’s look from the film and these images stormed on social media platforms. The airlines also offered special packages for travelers. On the release day of Kabali, AirAsia flight will operate its first Rajini painted flight from Bengaluru to Chennai.

  2. Cadbury - 5 Star

    This chocolate company displayed a huge greeting card at a shopping mall in Chennai and invited fans to send their best wishes to Rajini as well as the entire team. Cadbury’s have offered free tickets on the first day, first show of Kabali.

  3. Muthoot Fincorp

    The non-banking company released special silver coins with Rajinikanth’s face embossed on them. These coins weigh from five grams to 20 grams while the price range varies from Rs 300 to Rs 1,400. In about 3,800 outlets of Muthoot Fincorp these coins are available on sale.

    Muthoot Fincorp
    Muthoot Fincorp
  4. Airtel

    The leading mobile network listed out exclusive packages with unlimited 2G internet, Kabali Hello Tunes and new Kabali branded SIM packs. AirTel has also rolled out a 3D Holographic AirTel Kabali van that goes around Tamil Nadu state playing the teaser and bytes of cast and crew of the film.

    Kabali brading with Airtel
    Kabali brading with Airtel
  5. PVR Cinemas

    The pan-India multiplex chain has partnered with Kabali to introduce exclusive merchandise including figurines, mugs, ​and tee-shirts related to the film and Rajini at its cinemas. Fans can also buy the digital poster of Kabali from the official website of PVR. The film also became the first regional movie from south to tie up with the multiplex chain.

    PVR Cinemas
    PVR Cinemas
  6. Amazon

    The leading e-commerce site has kept Rajinikanth and Kabali t-shirts on for sale and the response has been phenomenal. Apart from garments, Amazon has listed out Kabali key chains, wax statues, portraits, posters and other memorabilia at affordable prices.

    Kabali T-shirts
    Kabali T-shirts
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  8. Emami

    Emami’s Fair and Handsome fairness cream has tied up with Kabali for a co-branding campaign. The company is also running a contest by the name #BeTheFire and 50 lucky winners would get a chance to watch the success meet of Kabali live in Chennai.

    Emami
    Emami
  9. VS Hospitals

    This hospital partnered with Kabali to promote socially responsible and relevant healthcare initiatives. This hospital chain has opened their new branch in Chennai and has​ displayed the posters of Kabali. This is first of its kind association of a movie with healthcare institutes that would benefit film fraternity and the public.

    VS Hospitals
    VS Hospitals
  10. Citi Bank

    The banking company has tied up with Kabali and has introduced credit cards which have the images of Rajinikanth from the movie. This is for the first time any bank has embossed an image of an actor on their credit cards. These cards are quite popular now in Tamil Nadu.

    Citi Bank
    Citi Bank
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