Allu Arjun is Mallu Arjun is a known fact. He has a lot of fan following in Kerala so much so that his dubbing films give stiff competition to the local star heroes. He attained this level of stardom with Arya 2. With Ala Vaikunthapurramuloo releasing in Malayalam simultaneously and the audio, especially the Malayalam version of Samajavaragamana sung by Vijay Yesudas becoming chartbuster, he has consolidated his position. As everywhere the movie scored big collections there.
Now, the same success continued on television too with the Malayalam version of the film garnering some great TRPs similar to the likes of Dulquer Salmaan et al! The first time round it scored a TRP of 11.18. As if it’s not enough, the second time it floated above 9.2 which is quite big for dubbing films. On an average the same number dubbed films is around 5-6 for big films in Teluguland.
This proves that Ala Epic Love Affair of Allu Arjun and Kerala audience continues and drives an important point.
Leaving aside the craze for Allu Arjun for his easy going grace and identifiable body language to the youth, people of every state want to enjoy a different flavour of filmmaking from their own. Like our Telugu audience nowadays love the earthen beauty of Kerala actresses and the grounded narration of Malayalam films, Kerala audience too, as a change from their own routine - like the glossy and rich visuals of other language films, especially those of Telugu films. Among them, Stylish Star is the King by delivering optimum entertainment.