Is it a pan-India film? The answer is no. The film features youth icon and a crazy combination? The answer is no. The film has a sensational and pathbreaking content? No. By any means from what we have seen from the promos till now. But Nata Simha Nandamuri Balakrishna’s Akhanda teaser created all sorts of records on YouTube without even good publicity. No social media presence of proper specialist PR. How is possible? Balayya? Maybe or May not be. He’s not in a great form and so film found it tough to get required cast and crew.
Apart from the craze of Balakrishna-Boyapati combination, it is the properly packaged exhilarating mass content that played a big part in the super success of Akhanda teaser. Balakrishna’s strengths are properly used. His Roudra avatar (furious avatar) coupled with the difference in presentation all contributed to the delivery of unexpected thrills to the audience. It’s neither promoted by aggressive fans with clickathon nor is there any black magic. In reality, people love to watch and experience heroism.
Akhanda teaser promises that and a bit more in the form of aggression which is now missing in people these days thanks to Corona pandemic resurgence. Everyone wants to experience Alpha male power every now and then. And there is no substitute to it. That’s why experts say proper mass content has no replacement.