Life and Works of Renowned Telugu Lyricist Veturi

Veturi was a person who induced indepth meanings into his lyrics. Not only he could pen some philosophical lines, he could even pen some quirky romantic numbers like Abbani Teeyani Debba and as well as some mass numbers like Aa Ante Amalapuram. And he also believed that sometimes being abstract in penning a few lyrics is also fun. He said, కొన్ని సార్లు భావం చెప్పటం కన్నా అవ్యక్తంగా అలా ఉంటేనే బాగుంటుంది. The song Hey Chikitha from Pawan Kalyan's Badri is a great example for this. 

Veturi always maintained cordial relationships with prominent figures in the industry. He went on to act in a few films and did some cameos where he got a chance to do comedy. He also penned successful dialogues for a few films along with writer Jandhyala.

From his first song in Adavi Ramudu, 'Krushi Unte Manushulu Rishulavtaru' to an album like Godavari, his lyrics not just came to entertain you, they strengthened the story in their process and were also part of telling you a particular story. 

He has written over 1000 songs in his lifetime and won numerous awards as a lyricist. The awards that he won seemed like just another compliment for his lyrics. Such was the supremacy he attained in penning them. Here we have collated all of Veturi's award winning songs in case you want to give them an ear. Some of his best songs are 'Uppongele Godavari' (Godavari), Ralipoye Puvva (Matrudevobhava), Pavuraniki Panjaraniki (Chanti) etc

Probably the only lyricist in Telugu to have a website dedicated exclusively for him and his writings. The website showcases the renowned lyricists work, accolades, newspaper articles and a whole lot of print memorabilia's that he possessed over the years.

A wordsmith of thousands of successful Telugu film songs, Veturi became one of the most accomplished lyricist of all times delivering hits after hits since 1974 to 2010. The ability to pen a song in no time with the right emotions and words made him an instant choice for directors, producers and music directors. He went on to write more than 5,000 songs in his career with most of them going on to become golden jubilees.