Kshana Kshanam is one of the greatest films in Indian film history. Do you know what? It was a flop when it was released the first time. But when a second release was optioned a few weeks or months later, it turned out a big hit. It even ran for 100 days in a few centres. But it’s not an actual repeat-release.
The same was the case with N. T. Rama Rao and Savitri starrer Kanyashulkam which is based on the same titled play by Gurajada Appa Rao. It was a flop back then. But do you know it was one of the very few films in world to have multiple long runs (read: minimum 100 days) on the repeat run after decades of original release? N. T. R. is undoubtedly the greatest matinee idol in Telugu cinema and when any theatre has gaps between new releases, it was either N. T. R. or A. N. R. older films that they play in the interim to make a few quick bucks.
Later superstar Krishna joined them. And then there was the ever reliable Kantha Rao whose folklore films too commanded good following among the kids of 1980s and early 1990s. We have seen Chiranjeevi and Balakrishna films repeat-releasing every now and then during those days. But it was only N. T. R. who has more than a dozen films hitting 100 day run multiple times. Apart from the afore mentioned Kanyashulkam, there were films like Sri Krishna Pandaveeyam, Raktha Sambandham etc. have that distinction.
What can we say about Dana Veera Shoora Karna which brought 10 rupees on every 1 rupee spent by the distributors even when released in the early 1990s? Apart from him, Akkineni Nageswara Rao, Krishna, and Kantha Rao films (each one film) ran for 100 days on repeat runs. Devadasu and Alluri Seetarama Raju.
The below album shows the complete list of films which ran for 100 days on repeat runs. A painstakingly created list. We’ll check further and add such similar lists in future. Go ahead and make your weekend!