12 Perfect Mantras To Make Your Film A Blockbuster Before Its Release

4 Oct 16 @ 11:14 AM | By Ravi

Looks like Bollywood filmmakers have finally almost got the formula to make their films a blockbuster even before its release. Entering the 100-Crore club will soon become extinct and the 200-Crore club will be set as a benchmark to qualify as a hit, very soon. After many ‘trial and error’ methods a few ingredients have been shortlisted to have a winner on hand. So, what is the mantra? Here we have for you ten perfect mantras to ensure that your film is a blockbuster even before its release.

1. Sign Up A Big Star

The first mantra is simple! Make sure you sign up a big star as a lead who can pull in the crowds and guarantee a massive opening before you announce your film. This will make it easy for you to sell it to your distributors and generate returns in the fastest possible way. If it’s a ‘Khan’ it’s good or else a ‘Kumar’ should be fine, because nothing works like brand power in India.

Sources: movies.ndtv
2. Get A Big Banner

If you have signed a big star on, then getting a big banner to back your project shouldn’t be a big issue. Get a big banner to produce it even if you have to compromise on your remuneration or script, do it because ultimately it’s the producer who is putting everything at stake. But a renowned banner does matter in pulling in the crowds.

Sources: worldblaze
3. Announce A Release Date

Announcing a release date ensures you have no competition with any other big release. Better if it’s a festive release as it will help to rake in some extra ‘moolah’ at the box-office. If the festival falls on a weekend then you can release it a couple of days before the usual Friday because of the extended festive mood.

Sources: bollywoodhungama
4. Sign Up A Known Female Lead

If you’ve signed a big star make sure the female lead is someone popular who is desperate for a big hit and is pairing up with the hero for the first time. This is sure to increase the curiosity among the audiences. The crew doesn’t really matter much as the first three mantras have done half the job for you before you start shooting.

Sources: themeshnews
5. Post Regular Shooting Updates On Social Media

Once you kick start shooting make sure you or your cast or production house post updates on social media platforms like Facebook, Instagram, Twitter, etc. regularly without revealing much about the film or story. These updates will help in creating a buzz and enthusiasm among fans by the time you wrap up the shoot.

Sources: grabhouse
6. Release ‘First Look’ Before Wrapping Up Shoot

Well, by now people would easily know whether or not you are on schedule. The ‘First Look’ always sets the tone for people to start guessing what the film is about. It also goes across as a tinkle that the movie starts its post-production and the countdown for the teaser or trailer is round the corner.

Sources: bollywoodhungama
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7. Teaser To Be Followed By Trailer

A teaser before the trailer increases the curiosity level for the film as the audiences are set to make up their minds to judge whether or not the film has met with their initial expectations. Let there be not much time between teaser and trailer release. A period of a week or two should be fine. Testing audience’s patience could boomerang at times.

Sources: bollywoodcat
8. Have A Grand Music Launch

Have a grand music launch by getting all the cast to attend it. Play and promote tracks which you feel have the potential to top the charts. Also make your lead pairs talk about their favorite tracks from the album. Release your tracks one by one before releasing the full album on YouTube, so that whenever any of the track reaches a ‘milestone views’ you can take to Twitter.

Sources: indiaglitz
9. Talk About The Hard Work Put In

Whenever any of your cast or crew member talks about the film make sure he/she talks about the lovely time and experience they had while doing the film and what preparations have gone into understanding the script, their characters, performing it, their best role to date and blah blah!!!

Sources: bollywoodlife
10. Promote It Aggressively

Make sure to promote the film by attending or appearing on popular events, radio channels and TV shows with high TRP’s like ‘Bigg Boss’, ‘Aap Ki Adaalat’, ‘The Kapil Sharma Show’, etc. where you can say how once-in- a-life-time experience you had while doing the movie. Announce contests, merchandises, lucky draws, etc. where winners will get a chance to dine in with their favorite stars.

Sources: timesofindia.indiatimes
11. Announce Its Sequel

Don’t forget to announce the sequel to your film before its release, as sequels serve as feelers on how confident you are about your film before its release. This does help in pulling in the crowds. Whether you will really make the sequel or not is a different story.

Sources: grabhouse
12. Organize A Grand Premiere

Last but not the least; organize a grand premiere of your film by inviting all prominent film personalities and critics along with the press. Once the show is over, the celebrities will talk good about the film to the media and the critics will give it a 4-5 star rating review before its release.

Sources: movies.ndtv